Atex Media Command Selects IPIX AdMission Platform

AdMission Now Available to Atex Media Command Enterprise Advertising Customers in over 28 Countries

SAN RAMON, CA, June 15, 2004 – IPIX AdMission, a provider of directional advertising solutions, and Atex Media Command (AMC ), a leader in global software and solutions for the media industry, today announced the availability of photo ads, powered by IPIX AdMission™, in AMC's Enterprise™ advertising system.

Enterprise is a powerful, flexible and comprehensive advertising solution already used by over 200 newspapers in 28 countries to maximize revenue, optimize operations efficiency and broaden and strengthen relationships with advertisers. AMC's customers can offer photo ads as an enhancement to their classified advertising products, generating incremental revenue for the publisher and increased satisfaction for the advertiser and the consumer.

"Our customers consider enhanced photo ads to be a key element of their classified advertising strategy," said Marcel Badowski, vice president sales and customer support for AMC. "We chose to partner with IPIX® because they are the leader in working with rich media and have set the standard for visually enhanced classified advertising. No one offers the capabilities or ease-of-use the way IPIX does, and we know our customers are going to begin reaping the benefits of this partnership immediately."

"AMC has a broad installed base of customers and a long history of success in the newspaper industry. We view this as an excellent strategic partnership," said Sarah Pate, general manager of IPIX AdMission. "Newspaper classifieds departments recognize that interactive, rich media is a critical component of any online advertising strategy. With AdMission integrated into a comprehensive advertising system such as Enterprise, everybody wins. Publishers increase their revenue and their competitive positioning, advertisers increase their success with faster sales cycles and higher selling prices, and consumers get the information needed to make better buying decisions."

Attendees at the NEXPO 2004 Show in Washington D.C. June 19-22 can view a demonstration of IPIX AdMission in booth #2625. http://www.nexpo.com

AdBase-E is available for purchase from Mactive. Please visit http://www.mactive.com/ for details. See Mactive at NEXPO 2004 in booth #3017.

Atex Media Command

Atex Media Command (AMC) is a global software and solutions provider for the media industry. The company specializes in the strategic development, deployment, and management of advertising, editorial, circulation, and business intelligence systems. Our value-added solutions help our customers increase revenue, lower costs, and improve productivity. The company, with primary operating regions in the Americas, Europe and Asia Pacific has sales, support, and R&D offices around the world.

About IPIX AdMission

IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, “easy-to-use” technologies to newspaper and yellow page publishers for the on-line creation and delivery of visually enhanced ads. IPIX AdMission is a business unit of IPIX Corporation (NASDAQ: IPIX). IPIX Corporation offers mission-critical imaging where visual content is required for eCommerce and the protection of life and property. Learn more about IPIX’s three business units (IPIX AdMission, IPIX Security and IPIX InfoMedia) at www.ipix.com.

This release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors under those sections. Forward-looking statements appearing herein are based upon current expectations. The matters discussed in this press release also involve risks and uncertainties described from time to time in documents we file with the Securities and Exchange Commission, including but not limited to Form 10-Ks, Form 10-Qs and Form 8-Ks (www.sec.gov).

IPIX, IPIX AdMission, IPIX AdMission Classifieds and IPIX AdMission Directories are registered trademarks of IPIX Corporation. Interchange and Local Direct are trademarks of Interchange Corporation.

Media Contact

Tara Thomas
(925) 328-1211

IPIX Contact

Leif Welch
(925) 242-4055