ISV GmbH Selects IPIX AdMission Platform

AdMission Enhanced Advertising Solutions Now Available in 10 European Countries through ISV GmbH

SAN RAMON, CA, June 16, 2004 – IPIX AdMission, a provider of directional advertising solutions, and ISV GmbH, a leading provider of software solutions for the classifieds advertising market, today announced the selection of photo ads by AdMission™ to power ISV’s comprehensive advertising software system. AdMission will make visually enhanced advertising capabilities available to customers of ISV GmbH in 10 European countries.

ISV GmbH, based in Berlin, Germany, designs and markets a powerful, flexible and comprehensive advertising solution that is used by newspaper call centers, accepting hundreds of thousands of ads per week. For over ten years, the Company’s AVUS 21 technology has been helping newspapers optimize operations efficiency, broaden and strengthen relationships with advertisers, and streamline the business of online commerce. The integration of AdMission provides ISV’s customers with a flexible, scalable media platform ideal for enhancing advertising solutions for regional and local classified advertisers.

"Enhanced photo ads are becoming a key element for most classifieds departments around the world," said Bernhard Neubauer, general manager, for ISV. "Publishers need to compete with international online-only classifieds sites by offering their regional advertisers superior tools to create and display ads with photos to local consumers. We decided to partner with IPIX because of their history in building exceptional rich media solutions for classifieds, and because our customers already had a high level of awareness of the benefits of their standard for visually enhanced advertising."

"ISV has a broad installed base of customers in Europe and a track record developing and marketing leading advertising software systems for the publishing industry," said Sarah Pate, general manager of IPIX AdMission. "This is an important new partnership for IPIX because it advances our international reach. AdMission adds a simple, powerful and proven media platform that complements the strength of the existing AVUS 21 capabilities. For publishers, this means increased revenue, and for advertisers faster sales cycles, improved presentations and higher selling prices."

ISV’s AVUS 21 adverting software solution is available for purchase or upgrade from ISV. Please call +49 (39) 534333 or visit www.isv-gmbh.de for details.

Attendees at the NEXPO 2004 Show in Washington D.C. June 19-22 can view a demonstration of IPIX AdMission Classifieds in booth #2625. http://www.nexpo.com

About ISV

Since 1987, ISV GmbH, based in Berlin, Germany, has been developing standard software and individual projects for publishers and classified ad papers. ISV software enables classified publications to publish thousands of ads per issue. ISV has over 30 systems installed worldwide.

About IPIX AdMission

IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, “easy-to-use” technologies to newspaper and yellow page publishers for the on-line creation and delivery of visually enhanced ads. IPIX AdMission is a business unit of IPIX Corporation (NASDAQ: IPIX). IPIX Corporation offers mission-critical imaging where visual content is required for eCommerce and the protection of life and property. Learn more about IPIX’s three business units (IPIX AdMission, IPIX Security and IPIX InfoMedia) at www.ipix.com.

This release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors under those sections. Forward-looking statements appearing herein are based upon current expectations. The matters discussed in this press release also involve risks and uncertainties described from time to time in documents we file with the Securities and Exchange Commission, including but not limited to Form 10-Ks, Form 10-Qs and Form 8-Ks (www.sec.gov).

IPIX, IPIX AdMission, IPIX AdMission Classifieds and IPIX AdMission Directories are registered trademarks of IPIX Corporation. Interchange and Local Direct are trademarks of Interchange Corporation.

Media Contact

Tara Thomas
(925) 328-1211

IPIX Contact

Leif Welch
(925) 242-4055