Mactive Expands Product Offering Powered with IPIX AdMission

Mactive Launches New AdBase-E Platform with AdMission, Cedar Rapids Press and Orange County Register will be the first to go live

SAN RAMON, CA, June 16, 2004 – IPIX AdMission, a provider of directional advertising solutions, and Mactive Inc., the leader in providing fully integrated advertising systems for the publishing industry, today announced the general availability of photo ads powered by AdMission™ on Mactive's newest AdBase-E platform. Current planning centers around The Cedar Rapids Press go-live in June using the powerful new combined solution. It is anticipated that The Orange County Register will follow suit in July.

IPIX® and Mactive first teamed in late 2003 to offer 80+ AdBase newspapers in more than six countries the opportunity to increase revenues, improve operational efficiencies, and strengthen relationships with advertisers through photo ads. With integration now complete, AdBase-E provides a streamlined, intuitive interface and browser-based ad order entry enhanced with the powerful AdMission photo ad creation, hosting and delivery platform. Mactive's global customer base will access efficient display and search capabilities and enhanced photo ad display, all within the familiar Mactive AdBase-E environment.

"The ability to offer photo enhanced ads is a key element of our customers' classified advertising strategy," said John Herbst, vice president business development for Mactive. "Time and again, our partnership with IPIX has demonstrated that no one understands visually enhanced advertising solutions better than IPIX. When we were building the newest version of AdBase-E, we knew the AdMission platform would be a key component of the product. Our customers can now reap the benefits of this proven ad enhancement capability automatically without plugins."

"Mactive immediately recognized that by giving publishers an improved method for showcasing advertisers' items for sale, they significantly increase their own recurring revenue potential," said Sarah Pate, general manager of IPIX AdMission. "Newspaper classified departments are seeing the tremendous benefits that photos and logos can bring to enhancing online advertisements. We're pleased to be able to extend these same advantages even farther to more Mactive users."

Attendees at the NEXPO 2004 show in Washington D.C. June 19-22 can view a demonstration of IPIX AdMission in booth #2625. http://www.nexpo.com

AdBase-E is available for purchase from Mactive. Please visit http://www.mactive.com/ for details. See Mactive at NEXPO 2004 in booth #3017.

About Mactive Inc.

Located in Melbourne, Florida, Mactive Inc. was founded in 1996 as a subsidiary of Fusio of Helsingborg, Sweden. Mactive Inc. is the developer and supplier of AdBase, a fully integrated advertising system serving small to large newspapers as well as magazines. AdBase features PC, Internet, PDA and remote order entry, customer and campaign management, contract fulfillment, classified pagination, ad dummying, accounts receivable, and a powerful data warehouse. Mactive Inc.’s partners include Competent Technologies, Inc., Internet Pictures Corporation (iPIX), MerlinOne, Mediaspectrum and Contentive. More than 80 sites in North America have purchased the AdBase system, with over 5,000 seats in live production. Further information on Mactive Inc. can be found online at http://www.mactive.com.

About IPIX AdMission

IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, “easy-to-use” technologies to newspaper and yellow page publishers for the on-line creation and delivery of visually enhanced ads. IPIX AdMission is a business unit of IPIX Corporation (NASDAQ: IPIX). IPIX Corporation offers mission-critical imaging where visual content is required for eCommerce and the protection of life and property. Learn more about IPIX’s three business units (IPIX AdMission, IPIX Security and IPIX InfoMedia) at www.ipix.com.

This release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors under those sections. Forward-looking statements appearing herein are based upon current expectations. The matters discussed in this press release also involve risks and uncertainties described from time to time in documents we file with the Securities and Exchange Commission, including but not limited to Form 10-Ks, Form 10-Qs and Form 8-Ks (www.sec.gov).

IPIX, IPIX AdMission, IPIX AdMission Classifieds and IPIX AdMission Directories are registered trademarks of IPIX Corporation. Interchange and Local Direct are trademarks of Interchange Corporation.

Media Contact

Tara Thomas
(925) 328-1211

IPIX Contact

Leif Welch
(925) 242-4055