IPIX AdMission and Recycler Classifieds Expand Relationship

AdMission Technology Platform Selected to Streamline Call Center Process

NEXPO NAA NEWSPAPER TECHNOLOGY EXHIBITION & CONFERENCE, June 21, 2004 – (NEXPO 2004 Booth #2625) - IPIX AdMission, a provider of directional advertising solutions, today announced that Recycler Classifieds has expanded it's use of IPIX's enhanced advertising platform . The publication has selected AdMission™ to streamline its call center process for creating photo-enhanced classified ads, expanding its previous use of IPIX technology from pure web-based ad creation.

The Recycler features more than 300 categories of items for sale with a weekly readership of more than 600,000 in print, and 400,000 on-line, and has been offering online-only users IPIX imaging tools for almost three years. By incorporating AdMission into the call center workflow, Recycler can better manage its daily presentation of more than 20,000 weekly classified ads that are initiated over the phone. AdMission will provide a cost-effective, self-service ad solution that allows both sales representatives and advertisers to create enhanced ads for immediate viewing by consumers.

"We process thousands of advertising requests every week through our call center that often require the work of imaging professionals to complete the ad," said Matt Nakano, general manager, Recycler.com. "IPIX's tools have been serving our online-only community well for several years, so we looked to them for a self-service solution that would allow our call center customers and representatives to streamline the ad creation process. AdMission provided an ideal solution from a trusted vendor that helped us cut costs, improve the entire workflow and improve the timeliness and user experience of submitting a photo ad."

"Recycler serves a very large advertising community, making them an ideal client for AdMission," said Sarah Pate, general manager of IPIX AdMission. "Our self-service enhanced photo ad solutions are well-suited to high volume eCommerce operations because they put the power of ad creation and management into the hands of the advertiser, resulting in cost savings and incremental revenue for publishers. It's an up-sell with real value that's easy for call center reps to explain and simple for advertisers to understand."

See IPIX AdMission at NEXPO 2004 in booth #2625. http://www.nexpo.com

About Recycler

Recycler is the world's largest classified community marketplace, serving online classified advertisers by connecting buyers and worldwide. Recycler.com is a standalone business operation of Recycler Classifieds, the world's largest free classified ad publisher based in Los Angeles, California. Recycler Classifieds is a wholly owned subsidiary of the Tribune Company.

About IPIX AdMission

IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, “easy-to-use” technologies to newspaper and yellow page publishers for the on-line creation and delivery of visually enhanced ads. IPIX AdMission is a business unit of IPIX Corporation (NASDAQ: IPIX). IPIX Corporation offers mission-critical imaging where visual content is required for eCommerce and the protection of life and property. Learn more about IPIX’s three business units (IPIX AdMission, IPIX Security and IPIX InfoMedia) at www.ipix.com.

This release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors under those sections. Forward-looking statements appearing herein are based upon current expectations. The matters discussed in this press release also involve risks and uncertainties described from time to time in documents we file with the Securities and Exchange Commission, including but not limited to Form 10-Ks, Form 10-Qs and Form 8-Ks (www.sec.gov).

IPIX, IPIX AdMission, IPIX AdMission Classifieds and IPIX AdMission Directories are registered trademarks of IPIX Corporation. Interchange and Local Direct are trademarks of Interchange Corporation.

Media Contact

Tara Thomas
(925) 328-1211

IPIX Contact

Leif Welch
(925) 242-4055