Belo Interactive Selects IPIX AdMisson Platform

The Nations 12th Largest Newspaper,The Dallas Morning News, is First Belo Operating Company to Implement AdMission for Enhanced Classifieds

NEXPO NAA NEWSPAPER TECHNOLOGY EXHIBITION & CONFERENCE, June 21, 2004 – (NEXPO 2004 Booth #2625) - IPIX AdMission, a provider of directional advertising solutions, today announced that Belo Interactive, the Internet subsidiary of Belo Corp., will implement AdMission™ from IPIX into it's online classified services. Belo Interactive will launch AdMission on DallasNews.com, the website affiliated with The Dallas Morning News, and make the AdMission platform available to other newspaper or television-affiliated websites in an effort to offer photo-enhanced advertising capabilities to its advertisers, and enriched visual content to its customers.

AdMission is a hosted solution that enables classified advertisers to include photos of their items in both online and print ads. By integrating AdMission into Dallasnews.com, Belo Interactive's advertisers now have the option to upgrade their standard text-only classified advertisements with the addition of photos and logos. This offers advertisers the ability to display photo-enhanced ads that are more effective in communicating the product's value to potential buyers.

"There is tremendous value in providing advertisers the option of upgrading their classified ads to feature enhanced photos online," said Wes Jackson, vice president/Sales, Belo Interactive. "AdMission provides Belo's print and web properties the opportunity to demonstrate the unique value of the Internet, and ultimately improve upon our clients' advertising effectiveness."

"A real opportunity exists for The Dallas Morning News to enhance its position as the marketplace leader in Dallas," said Tom Caywood, vice president/Classified Advertising for The Dallas Morning News. "Combining the paper's extensive reach along with interactive photos of merchandise displayed online, we are positioned for continued growth as we provide superior services for advertisers and our classified customers."

"Consumers and advertisers alike are demanding a richer media experience online than is currently available from text only ads. Belo Interactive has a history of offering innovative solutions that benefit both advertisers and consumers," said Sarah Pate, general manager of IPIX AdMission.

See IPIX AdMission at NEXPO 2004 in booth #2625. http://www.nexpo.com

About Belo Interactive

Belo Interactive is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo’s daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive’s new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. For more information, contact Michelle Strong, Director/Audience Development, at 214-977-4092.

About IPIX AdMission

IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, “easy-to-use” technologies to newspaper and yellow page publishers for the on-line creation and delivery of visually enhanced ads. IPIX AdMission is a business unit of IPIX Corporation (NASDAQ: IPIX). IPIX Corporation offers mission-critical imaging where visual content is required for eCommerce and the protection of life and property. Learn more about IPIX’s three business units (IPIX AdMission, IPIX Security and IPIX InfoMedia) at www.ipix.com.

This release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors under those sections. Forward-looking statements appearing herein are based upon current expectations. The matters discussed in this press release also involve risks and uncertainties described from time to time in documents we file with the Securities and Exchange Commission, including but not limited to Form 10-Ks, Form 10-Qs and Form 8-Ks (www.sec.gov).

IPIX, IPIX AdMission, IPIX AdMission Classifieds and IPIX AdMission Directories are registered trademarks of IPIX Corporation. Interchange and Local Direct are trademarks of Interchange Corporation.

Media Contact

Tara Thomas
(925) 328-1211

IPIX Contact

Leif Welch
(925) 242-4055