IPIX AdMission and Interchange Corporation form Alliance to Offer AdMission Directories with Local Direct

New Integrated Advertising Tool Increases Relevance and Revenue in Local Search

San Ramon, CA – July 20, 2004 - IPIX AdMission, a provider of directional advertising solutions, today announced an alliance with Interchange Corporation, a leader in local paid- search technology, to deliver AdMission Directories with Local Direct - a newly-released, local-search and advertising platform that combines the best of IPIX AdMission's ad creation and display technology with Interchange's local-search and advertising platform. The combined product will target directional advertising publishers looking for a turnkey solution to enter new or grow existing local markets without incurring significant up-front development costs.

Interchange Corporation provides paid-search services that enable businesses to reach consumers through targeted online advertising and currently distributes advertiser listings to more than 200 websites and search engines. The new integrated product, AdMission Directories with Local Direct, is powered by Interchange's Keyword DNA™ technology, and delivers visually enhanced, geographically targeted search results to consumers.

"IPIX delivers innovative advertising solutions to the newspaper classifieds industry," said Heath Clarke, Interchange CEO. "When we learned that IPIX was extending their product line to the directories markets for newspaper and Yellow Pages publishers, we saw an opportunity to integrate Local Direct with AdMission to provide an integrated solution that would work for both markets. We also saw a great opportunity to enable publishers to better connect their local online consumers with local businesses."

"We believe Interchange's natural-language search capabilities, backed by their methodology for profiling and categorizing businesses, bring locally relevant results directly to the consumer," said Sarah Pate, general manager of IPIX AdMission. "With the addition of IPIX AdMission's enhanced display ad technology, the results returned from the local query provide consumers with media and information-rich content, which is designed to help them make faster, better-informed decisions and drive qualified leads to the advertiser."

For more information or to purchase AdMission Directories with Local Direct, please visit www.admissioncorp.com or localdirect.epilot.com.

About Interchange

Interchange Corporation provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings from 5,000 direct advertisers and indirect advertisers from 16 other paid-search companies in response to search requests from its Distribution Network, which consists of over 200 websites and search engines. Interchange recently released its Local Direct™ search and advertising platform, which delivers geographically targeted search results to consumers. Local Direct is available to Internet Yellow Pages websites and other websites and search engines that provide local business information and serve local advertisers. Local Direct is powered by the company's Keyword DNA™ technology.

Interchange's search services are available at www.epilot.com.
For more information, visit Interchange's corporate website at www.interchangeusa.com.

About IPIX AdMission

IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, “easy-to-use” technologies to newspaper and yellow page publishers for the on-line creation and delivery of visually enhanced ads. IPIX AdMission is a business unit of IPIX Corporation (NASDAQ: IPIX). IPIX Corporation offers mission-critical imaging where visual content is required for eCommerce and the protection of life and property. Learn more about IPIX’s three business units (IPIX AdMission, IPIX Security and IPIX InfoMedia) at www.ipix.com.

This release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors under those sections. Forward-looking statements appearing herein are based upon current expectations. The matters discussed in this press release also involve risks and uncertainties described from time to time in documents we file with the Securities and Exchange Commission, including but not limited to Form 10-Ks, Form 10-Qs and Form 8-Ks (www.sec.gov).

IPIX, IPIX AdMission, IPIX AdMission Classifieds and IPIX AdMission Directories are registered trademarks of IPIX Corporation. Interchange and Local Direct are trademarks of Interchange Corporation.

Media Contact

Tara Thomas
(925) 328-1211

IPIX Contact

Leif Welch
(925) 242-4055