IPIX AdMission Directories Now Available to
Enhance Local Search

New Display Advertising Solution Gives Local Businesses a Searchable Online Presence

San Ramon, CA – July 20, 2004 - IPIX AdMission, a provider of directional advertising solutions, today announced general availability of AdMission Directories™, a solution for enhanced display ad creation and viewing. Built on the AdMission™ media platform, AdMission Directories provides yellow pages and newspaper publishers with a natural up-sell product that enables local advertisers to better market their businesses, products and services online, without requiring a website or graphics expertise.

Product features include:

• Tabbed, interactive display ads that showcase key business facts, company logos, product photos, coupons, email forms, web links, maps and more
• Preview of ads prior to submission
• Real-time, browser-based ad creation, editing, preview and publishing, either by the advertiser or the publisher's sales team
• Enhanced viewing presentations including slide shows
• Logged clicks for advertiser reporting

"IPIX Admission Directories represents a next generation local search and directory product," said Greg Sterling, DD:ILM program director at The Kelsey Group. "It offers considerably more content depth and the ability to deliver more relevant results on the basis of keyword search. The combination of these features means a much richer experience for the consumer and the potential to deliver more highly targeted leads to the advertiser."

AdMission Directories features IPIX's patented, easy-to-use media management capabilities that have been used by millions of advertisers to date. AdMission Directories can be easily integrated into existing directories or local search platforms to provide a self-service, online advertising product.

"With AdMission Directories, small business owners gain a powerful competitive advantage," said Sarah Pate, general manager of IPIX AdMission. "They get the ability to create, display and track a professional-looking online ad campaign that 'rises above the noise' in search results. For advertisers and the publishers who serve them, AdMission Directories increases the effectiveness of local search."

For more information or to purchase AdMission Directories, please call 925-242-4055, or visit our website at: http://admission.ipix.com.

About IPIX AdMission

IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, “easy-to-use” technologies to newspaper and yellow page publishers for the on-line creation and delivery of visually enhanced ads. IPIX AdMission is a business unit of IPIX Corporation (NASDAQ: IPIX). IPIX Corporation offers mission-critical imaging where visual content is required for eCommerce and the protection of life and property. Learn more about IPIX’s three business units (IPIX AdMission, IPIX Security and IPIX InfoMedia) at www.ipix.com.

This release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors under those sections. Forward-looking statements appearing herein are based upon current expectations. The matters discussed in this press release also involve risks and uncertainties described from time to time in documents we file with the Securities and Exchange Commission, including but not limited to Form 10-Ks, Form 10-Qs and Form 8-Ks (www.sec.gov).

IPIX, IPIX AdMission, IPIX AdMission Classifieds and IPIX AdMission Directories are registered trademarks of IPIX Corporation. Interchange and Local Direct are trademarks of Interchange Corporation.

Media Contact

Tara Thomas
(925) 328-1211

IPIX Contact

Leif Welch
(925) 242-4055