IPIX AdMission to Provide Enhanced Ad Solutions to Morris Communications

mdClassifieds Product and 38-plus Newspapers to be AdMission Enabled

2005 MORRIS COMMUNICATIONS CLASSIFIED/ONLINE SUPER CONFERENCE - Augusta, GA – January 10, 2005 - IPIX AdMission, a provider of directional advertising solutions, today announced that Morris Communications Company LLC has selected IPIX AdMission's enhanced advertising technology to power the company's rich media classifieds. Morris Digital Works, the online division of the parent company, will incorporate AdMission components into the mdClassifieds application. Thirty-eight Morris publications and more than 70 additional mdClassifieds customers will be able to use the new solution to increase classified revenue by offering enhanced ad packages such as photo ads.

Morris Communications publishes more than 60 daily, non-daily and free community newspapers, and Morris Digital Works (MDW) provides award-winning technologies, tools, consulting and Web development services to Morris newspapers and external clients alike.

"For nearly 10 years, MDW has been committed to evolving the set of capabilities for the online advertiser and consumer," said Michael Romaner, Morris Digital Works president. "Incorporating AdMission into mdClassifieds gives Morris publications, and our external customers, the eCommerce 'edge' that they need to generate significant classifieds revenue and compete with online-only players."

"AdMission's existing and soon-to-be-introduced features will help Morris Communications continue their aggressive efforts in both revenue and market share programs," said Sarah Pate, IPIX AdMission general manager. "They have been true innovators in the online space for their newspapers and external clients, and we look forward to working with them on this comprehensive, next-generation advertising solution."

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

About Morris Digital Works

Morris Digital Works (MDW), a division of Morris Communications Co., provides tools, technologies, consulting and Web development services to Morris newspapers, other Morris business units and external clients. MDW award-winning technologies include: world-class hosting facilities, robust content management software, high performance application tools, site enhancement tools and comprehensive classified and display classified technology.

About Morris Communications

Morris Communications Co. is a privately held media company with diversified holdings that include newspaper and magazine publishing, outdoor advertising, book publishing and distribution, visitor guide publishing, radio broadcasting and online services. For more information, visit www.morris.com.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211