SuperPages.ca Chooses AdMission to Enhance Online Directory Listings

Canada's Most Comprehensive Online Business and Residential Resource to be AdMission Enabled

San Ramon, CA – February 16, 2005 - AdMission Corporation, a provider of directional advertising solutions today announced that SuperPages.ca has selected AdMission's enhanced advertising technology to enhance Canada's comprehensive online business and residential directory. The site gives both "brick and mortar" and online-only advertisers a venue to promote goods and services through listings, Web pages, according to their specific local, regional and national needs. Enhancing these listings with AdMission will provide a premium ad product with a visual, interactive component.

SuperPages is the world's leading online directory service brand, well known in both Canada and the U.S. Enhancing the site with AdMission will offer Superpages.ca advertisers the tools to meet the challenge of creating an effective online presence at a low cost - even for small, local businesses.

"The SuperPages.ca site is a premier Canadian online directory that connects buyers and sellers with easy-to-use navigation tools, and gives online users full access to the Canadian business and residential data they have come to rely on from our established print telephone books," said Adrian Shorter, Marketing Manager, SuperPages.ca. "Enhancing links to restaurants, stores and classified advertisements with the interactive AdMission component will greatly enrich the online environment for both our advertisers and online users. The flexible AdMission platform also allows us to add new eCommerce features as needed, and to upsell to our advertisers via our sales force or self-service, directly from the site."

"We're excited to welcome SuperPages.ca as our third yellow pages customer," said Sarah Pate, president and CEO, AdMission Corporation "They have over 90 years of industry innovation behind them and continue to design forward-thinking print and web-based advertising solutions that empower small and medium sized businesses across Canada."

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

About SuperPages™

SuperPages is the exclusive publisher of TELUS white pages and classified directories. Backed by over 90 years of Canadian directory publishing experience, SuperPages publishes 60 directory titles in BC, 24 in Alberta and 11 in Quebec. SuperPages products offer print and Web-based advertising solutions specifically for small- and medium-sized businesses in Canada. The Web site, SuperPages.ca, is Canada's premier online directory. SuperPages has its headquarters in Burnaby, British Columbia.

AdMission Classifieds and AdMission Directories are trademarks of AdMission Corporation.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211