AdMission Directories Wins Gold at Yellow Pages Association Annual Industry Excellence Awards

Enhanced, Interactive Ads for IYP Recognized as Marketing Innovation

San Ramon, CA – March 14, 2005 - AdMission Corporation, a provider of directional advertising solutions, today announced that its AdMission Directories™ was awarded the Gold Award in Marketing Innovation from the Yellow Pages Association™ (YPA). The Award was presented on Tuesday, March 8th at the Annual Industry Excellence Awards held as the final gala event of the 2005 Power of the Yellow Pages annual conference and exhibition. The Marketing Innovation Award is described as "marketing strategies that attract new advertisers and promote Yellow Pages advertisers to expand their current programs," and is judged by noted yellow pages industry leaders and YPA staff.

"The Yellow Pages Association is pleased to have IPIX AdMission as a member, and we extend our sincerest congratulations on its Gold Award," said Christopher Bacey, director of business communications, Yellow Pages Association. "Programs like IPIX AdMission's are a testimony to the best marketing innovations in our industry."

AdMission Directories is built on the IPIX AdMission enhanced media platform, and features tabbed, interactive display ads that showcase key business facts, company logos, product photos, coupons, email forms, web links, maps and more.

"Our mission is to provide local advertisers with the means to create rich, visual ads showcasing their businesses, products and services, resulting in more relevant searches for consumers, and qualified leads for advertisers." said Sarah Pate, president and CEO, AdMission Corporation. "It is a great honor to receive recognition, from the YPA and esteemed industry leaders involved with the Awards, on the relevance of this goal to the IYP industry."

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

AdMission Classifieds and AdMission Directories are trademarks of AdMission Corporation.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211