AdMission Classifieds 2.0 Now Live and
Available for Newspapers

Publishing Industry's Leading Photo Ad Solution Becomes Next-Generation "Easy Commerce" and Word-of Mouth Marketing Application

San Ramon, CA – March 15, 2005 - AdMission Corporation, a provider of directional advertising solutions, today announced the general availability of its AdMission Classifieds™ 2.0 advertising solution. The eight publishing system vendors, ten corporate publishing groups and over 80 individual newspapers that are currently on the IPIX AdMission media platform now have the ability to "turn-on" the new e-commerce, integrated email communication and word-of-mouth marketing features of AdMission Classifieds 2.0.

AdMission Classifieds 2.0 new features include:

• Multiple color photos, proven to sell faster, now with individual captions and web links.
• "BUY IT" fixed price sales via Pay Pal®, allowing any advertiser to accept credit cards directly from consumers.
• "MAKE AN OFFER" facilitating multiple negotiated sales without long unwieldy auctions.
• "QUANTITY" and "SOLD" fields allowing advertisers to sell multiple items and update item status.
• "EMAIL SELLER" giving advertisers and consumers a convenient way to connect and communicate online 24/7.
• "SEND TO A FRIEND" shares the ad with other consumers, extending the publisher's reach and driving additional traffic back to the website.
• Print output from online ads for consumer follow-thorough and tracking.
• Expanded integration options allowing for increased customization.

"AdMission Classifieds 2.0 has taken our solution beyond simply photo ads to being a powerful sales and marketing tool for publishers and advertisers," said Sarah Pate, president and CEO, AdMission Corporation. "Publishers know that being a 'first stop' for shoppers and consumers is key to growing advertising revenue. The communication and word-of-mouth marketing capabilities in this product extend a newspaper's reach beyond their core readers to build a community of consumers and advertisers that use the best the web has to offer via their local daily newspaper."

Implementation of AdMission Classifieds 2.0 is quick and easy as a hosted and managed service provided by AdMission Corporation. Publishers may integrate a turnkey version for accelerated time to market or opt to do a more custom integration.

AdMission Classifieds 2.0 pricing is transaction based with discounts for volume commitments, from individual papers or from publishing groups, affording an easy cost effective implementation. For existing customers using the AdMission Platform the new features are available at no addition charge as part of AdMission's commitment to keeping customers and partners at the forefront of innovative classified advertising.

Attendees at the upcoming NEXPO 2005 tradeshow in Dallas, Texas March 19-22 can view a demonstration of AdMission Classifieds 2.0 in booth #2131. www.nexpo.com

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

AdMission Classifieds and AdMission Directories are trademarks of AdMission Corporation.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211