AdMission Corp. Granted Web-Based
Media Submission Patent

Innovation Proven in over One Billion e-Commerce Transactions
Now Patent Protected

San Ramon, CA – June 2, 2005 - AdMission Corporation, a provider of directional advertising solutions, today announced that the U.S. Patent and Trademark Office issued U.S. Patent No. 6,895,557 entitled "Web-Based Media Submission Tool." The patent is directed to a process of efficiently and intelligently collecting media objects such as digital photos, video and audio files from remote contributors. AdMission's Web-Based Media Submission Tool has supported over one billion e-commerce transactions on sites which license the technology such as eBay, Realtor.com, The Washington Post and Cars.com.

One aspect of the patent is the concept of preprocessing media on the user's computing device prior to transmission. The AdMission platform facilitates drag-and-drop selection of files with visual feedback and affords the user the ability to crop, rotate, enhance, and annotate their media. Behind the scenes, AdMission accelerates uploads by up to 30X by performing intelligent operations such as format conversion, image scaling, and file compression on the client computer before passing the data to remote servers. This process guarantees that only useful data is transferred resulting in fast uploads, and consistent, reliable media submission, greatly improving usability, and increasing efficiency.

"This technology has proven itself to be an invaluable and fundamental building block for the future of the Web," said Alexis Gerard, president of imaging consulting firm Future Image and co-author of 'Going Visual - Using Images to Enhance Productivity, Decision-Making and Profits' (John Wiley & Sons). "Devices such as digital cameras, camera-phones and camcorders are proliferating, and becoming ever more capable. Providing a simple, intuitive means for collecting media from millions of users and making it distributable becomes critical, whether it is for photo sharing, auctions, classifieds, communities, blogs, personals, real estate, or many applications not yet imagined."

"This latest addition to our expanding intellectual property portfolio has broad implications across a myriad of industries," said Sarah Pate, president and CEO, AdMission Corporation. "For over ten years we have been pioneering the use of media to enhance commerce and communication. In that time frame, digital photo sharing has become a core online activity. Making that process easy and pain-free is what our patents facilitate. We will remain focused on making our directional advertising customers successful with innovative products, and we look forward to licensing our intellectual property for use in other markets.

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211