AdMission Online Classifieds Buyers and Sellers Move Nearly 5 Million Items

Newspaper Advertisers use AdMission to Enhance Online Ads with over 10 Million Photos in 2005

NAA MARKETING CONFERENCE, ORLANDO, FLA, February 21, 2006 - AdMission Corporation, a provider of directional advertising solutions, today announced that its online rich-media classifieds platform has enabled nearly 5 million buyers and sellers to connect online to sell everything from classic cars to puppies to ranch estates in 2005. The company reports that its average number of photos displayed per new online classified ad grew to 2.6 in 2005, resulting in a total of over 10 million image uploads for the year and significant incremental revenue for publishers.

The company also found that the month with the most new ads was June, and that October saw advertisers enhance their ads with the most images per ad. 2005 AdMission publishing statistics were bolstered by over 20 customer integrations for newspapers including The Florida Sun Sentinel, The Cincinnati Enquirer (OH), and The Cleveland Plain Dealer (OH) completed within the year. New AdMission customer The Arizona Republic set a launch record by enabling 2 solutions within months – AdMission Classifieds 2.0 and AdMission Directories.

“As more and more small advertisers start embracing the web, it's crucial that the tools we use to serve these clients be robust, easy to manage and cost effective for both the advertiser and the publisher,” said Mike Coleman, digital media director, azcentral.com and The Arizona Republic.

According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), total Internet ad revenue for the first six months of 2005 reached $5.8 billion, with online classifieds revenue accounting for 18 percent of this total.

Recent data published by the Pew Internet Project points to a huge increase in online classified advertising: online classifieds are up 80 percent year over year. These findings come from a nationally representative telephone survey of 2,251 American adults, including 1,577 Internet users as gathered between September 13 and October 14, 2005.

“More and more consumers are growing comfortable with buying and selling on the Internet,” said Sarah Pate, president and CEO, AdMission Corporation. “What once was the realm of ‘early adopters’ has become mainstream. With more and more online players chasing classified ad dollars, traditional publishers are stepping up their efforts to not only defend but to grow their classified revenue. At AdMission we are committed to providing the advances in technology and services that not only bring together buyer and seller, but facilitate easy transactions within an extremely compelling user experience. By partnering with our customers and leveraging the multiple products and integration options available though AdMission we can create strategic solutions that enable publishers to dominate their local markets.”

Attendees at the NAA Marketing Conference 2006 tradeshow in Orlando, Florida March 19-22 can view a demonstration of AdMission products in booth #504.

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211