AdMission Marketplace Empowers Publishers to Build Community and Better Compete with Online-Only Classifieds

Robust Marketplace puts Popular Online Advertising Features and Easy Package Creation at Publishers' Fingertips

San Ramon, CA – March 29, 2006 - AdMission Corporation, a provider of online classified advertising solutions, today announced the availability of AdMission Marketplace. The new turnkey solution arms publishers with the key features that consumers have come to expect in online classifieds and auction sites such as self-service ad creation, photos and rich media, buyer/seller ratings, negotiated sales and integrated payment options. Value-add features include personalized storefronts, integrated search, advanced fraud protection and reverse publishing to print. Publishers large and small can utilize AdMission Marketplace to build a rich local buying and selling community that offers stiff competition to online classifieds sites.

AdMission Marketplace is a hosted solution that may be customized for publishers with their branding, color scheme and URL. Publishers define and manage packages and pricing for online-only or online-and-print combos with an easy-to-use package manager that offers infinite possibilities including seasonal and category-specific specials. An administrative control panel provides complete control over the site including the ability to review, approve, modify or reject ads and monitor, message or freeze buyers or sellers.

"Recent surveys tell us that online newspapers have to work harder to become the kind of top-of-mind destination for local sales and classifieds information that their print counterparts are," said Melinda Gipson, Newspaper Association of America (NAA) electronic media director. "To accomplish this, newspapers' online marketplaces must be full-featured storefronts offering rich search functionality and ratings to help users find what they want, and offer the kind of fraud protection and safe shopping environment that they've been led to expect from some of the Web's bigger vertical shopping sites."

AdMission Marketplace can be implemented as a standalone online classifieds site or integrated with a publisher's existing systems. Call center, print output, and third-party data feeds are fully supported utilizing AdMission's Web services. AdMission Marketplace leverages the patented AdMission media platform, which streamlines the process of building media-rich ads, and has been employed in over 2.5 billion unique transactions. Buyer and seller ratings, full PayPal® integration and fraud protection promote safe selling and contribute to the sense of a local Marketplace community.

Gipson added. "In a world where hundreds of thousands of merchants are making keyword search their entrée into online advertising, online newspapers must be ready to surprise these advertisers with a much richer commercial offering that helps to elevate their brands. Publishers who don't have a solution for such merchants on their Web sites now had better get one, and quickly, or risk ceding this important franchise to the portal shopping sites."

"Our goal for Marketplace was to provide publishers with a means to retain their dominance in local advertising while leveraging the classified migration online," said Sarah Pate, AdMission president & CEO. "AdMission Marketplace provides an easy 'on-ramp' to generating revenue from print and online packages for everything from real estate to RVs. It's an engaging and efficient shopping experience for consumers, while providing a platform that generated a strong ROI for advertisers."

View a live demonstration of AdMission Marketplace in Booth #78 at America East, March 27-29 in Hershey, PA or at NEXPO 2006 in Chicago, IL in Booth #3015. For more details, pricing or to schedule an appointment call +925-328-1200.

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211