AdMission Advertising Solutions Selected by Hearst Newspapers

Full AdMission Product Line Now Available to All Hearst Newspaper Properties

San Ramon, CA – August 2, 2006 - AdMission Corporation, a provider of local advertising solutions, today announced that Hearst Newspapers has entered into a corporate agreement to offer all Hearst newspapers the full suite of AdMission self-serve ad placement products. Hearst's newspapers may now quickly implement AdMission's Classifieds, Spotlight Ads, Directories or Marketplace solutions as a part of their online and print advertising strategies. The Houston Chronicle went live with their first solution, AdMission Classifieds, in June and the San Francisco Chronicle is currently planning integration of AdMission Marketplace.

Hearst publishes 12 daily and eight weekly newspapers in some of the most tech-savvy markets in the U.S including San Francisco and Seattle. The company also has a strong foothold in yellow pages with 83 directories producing 11 million copies in 12 states.

"Hearst is at the forefront of driving value for local advertisers," said Sarah Pate, president and CEO of AdMission Corporation. "Each Hearst property has different strategic needs, but is looking for the most effective method to serve private party and local business advertisers. By opting to license the entire suite of AdMission products, Hearst has secured access to highly effective tools that showcase targeted ad content using rich visual display and a high degree of consumer interaction to qualified leads. We look forward to partnering with their individual publications to migrate local advertisers online using highly effective self-serve advertising solutions."

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

About Hearst Newspapers

Hearst Newspapers is a unit of Hearst Corporation, and publishes 12 leading daily newspapers including the Houston Chronicle, the San Antonio Express-News, the San Francisco Chronicle, the Seattle Post-Intelligencer and the Albany Times Union. Each of Hearst's daily newspapers publishes an online edition. Hearst Newspapers also operates the nation's second largest independent yellow-pages company, White Directory Publishers.

Hearst Corporation (www.hearst.com) is one of the nation's largest diversified communications companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, Internet businesses, television production, newspaper features distribution and real estate.

AdMission is a trademark of AdMission Corporation.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211