AdMission Chosen by Microsoft to Power Windows Live Expo Featured Ads Program

AdMission Spotlight Ads Provide Premium Promotion for Advertisers on Microsoft’s Unique Social Networking and Classifieds Marketplace

San Ramon, CA – September 20, 2006 - AdMission Corporation, a provider of online advertising solutions, today announced that Microsoft Corp. has implemented a customized version of AdMission Spotlight Ads to power a new featured ads program on the Windows Live Expo marketplace (expo.live.com).

Windows Live Expo is available to all U.S. customers and advances the traditional online classified site by allowing users to promote and sell via a marketplace that incorporates social networking and community features. The featured ads program will allow advertisers who have placed an ad in selected categories on Windows Live Expo to opt in and purchase an upgraded listing. AdMission technology will handle ad payment and will manage placement of the featured ads for targeted promotion across the Windows Live platform.

Windows Live Expo integrates classifieds into a user's trusted community via tools they're familiar with, such as e-mail groups and MSN Messenger buddy lists," said Garry Wiseman, product unit manager for Windows Live Expo at Microsoft. "Users gain access to more locally relevant ad content, plus the opportunity to interact with new buyers and sellers while widening their network within the Windows Live community. We chose AdMission as a technology ally in creating the featured ads program because it had a proven record in the classifieds business and a very innovative turnkey solution."

The AdMission Spotlight Ads in the featured ads program will showcase up to 10 individual featured ad listings in a media-rich, rotating banner. The banners are standard IAB (Interactive Advertising Bureau) leaderboard or skyscraper formats populated with dynamically generated ad inventory. Each banner is generated based on user context and/or geographic location in order to maximize targeted advertiser promotion. Performance of each featured ad is automatically tracked. Several metrics, including impressions and click-through rates, will be made available directly to the advertiser to monitor their ad's success on the Windows Live platform.

According to comScore Media Metrix, the online classifieds category has grown 47 percent in the past year to 37.4 million Internet users, reaching about 22 percent of the total Internet population. "The 'Local Internet' is still in its early stages and there's still considerable opportunity," said Greg Sterling, principal analyst, Sterling Market Intelligence. "If Microsoft can build a great and complete local product it has the chance to differentiate and gain consumer traction."

Advertisers who elect to upgrade to the featured ads program and are displayed in the banners appearing on Windows Live Expo will experience significantly broader reach plus higher than average click through rates. A two-month pilot conducted with five classifieds publishers in early 2006 found that Spotlight Ads delivered an average of 2-10X click-through rate success compared with industry-standard banner ad performance of 0.1 to 0.3 percent.

"Windows Live Expo is in its essence a community site," said Sarah Pate, president and CEO, AdMission Corporation. "By providing featured ad programs that remain directly relevant to the community, paid advertising becomes part of the content. Products like Spotlight Ads that organize and display feeds of tagged data will have even broader application in expanding Web-based products supported by advertising. The Windows Live Expo featured ads program is an excellent way for AdMission and Microsoft to reach millions of users with 'portable' ad content and to monetize that substantial consumer traffic."

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

About MSN and Windows Live

MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. Windows Live, a new set of personal Internet services and software, is designed to bring together in one place all the relationships, information and interests people care about most, with enhanced safety and security features across their PC, devices and the Web. MSN and Windows Live will be offered alongside each other as complementary services. Some Windows Live services entered an early beta phase on Nov. 1, 2005; these and future beta updates can be found at ideas.live.com. MSN is located on the Web at www.msn.com. MSN worldwide sites are located at www.msn.com/worldwide.ashx.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211