AdMission Chosen to Power Loot Enhanced Classifieds

Premier UK Online and Print Classifieds Marketplace has Incorporated AdMission Self-Service Ad Technology

San Ramon, CA – October 25, 2006 - AdMission Corporation, a provider of online classified advertising solutions, today announced that Loot, the UK's original free ads paper, has gone live with AdMission's patented rich-media platform integrated into their existing online ad placement workflow. Interactive photo ads created via AdMission's self-serve tools will be featured in print editions of Loot and on their website, www.loot.com.

Loot is part of Associated Newspapers and was launched in 1985 as a means to buy, sell or exchange almost anything. Its portfolio now includes 10 regional editions and three niche publications. The online site, www.loot.com, features over 60,000 ads in 600 classifications on any given day, and is a key internet shopping resource for everything from houses and flats to rent or share, new and used cars to general merchandise such as household goods and electronics.

Loot.com has recently made a number of improvements and enhancements within their online ad placement process, and with the inclusion of the AdMission technology, it's never been easier or quicker for customers to place ads and sell their goods through this well-established site.

"Loot sellers vary from individuals clearing out their garages and lofts to companies advertising a huge range of products and services," said Sally Winfield, managing director of Loot. "By adding AdMission's easy-to-use technology, we have been able to enhance our ad placement service that is used by thousands of customers every week. The AdMission platform allows us to now easily accept photos online and to appear in print, as well as greatly improve our visual search and browsing experience for shoppers."

"Loot is the gold standard for online and print classifieds and they have solidified their place as a local advertising leader in the UK," said Sarah Pate, AdMission president and CEO. "AdMission enhancements will help stimulate customer engagement with interactivity and drive increased traffic from print to Web with additional rich media. Thousands of advertisers and consumers who depend on Loot to buy and sell will benefit from their commitment to providing the most effective, yet easiest to use, advertising platform."

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211