AdMission Releases Spotlight Ads 2.0 with
Upgraded Advertiser Branding, Rich Media and
Direct Response Features

Proven Dynamic Display Ad Format Enables Advertisers to Showcase Inventory, Drive Consumer Interaction and Generate Qualified Leads

San Ramon, CA, January 29, 2007 - AdMission Corporation, a provider of online advertising solutions, today announced the availability of Spotlight Ads 2.0, an upgraded version of the portable ad unit built on the patented AdMission platform. Spotlight Ads has proven to deliver an average of 2-5X click-through rate success, compared with industry standard banner ad performance, of 0.1 to 0.3 percent. Expanding the rich media, advertiser branding and direct response components of the dynamic display ad will create an ideal online product inventory showcase. High-volume advertisers in the autos, real estate and retail industries can now utilize Spotlight Ads to feature their businesses and products on any website or ad network to target consumers and drive leads.

New features of the flexible Spotlight Ads unit include:

• Five additional IAB-standard ad sizes and configurations with unique layouts, color schemes and text-only versions
• Larger branding areas with rich media options including full-motion video playback, photos-to-video, and audio
• Expanding ads feature metered phone numbers, communication tools, tracked links and other valuable consumer calls to action
• Tagged data feed imports provide automated enhanced ad creation and enable targeted delivery
• Ad performance tracking for campaign optimization

"AdMission's approach enables advertisers to take ads that have primarily been branding vehicles and leverage them for dynamic inventory display," said Matt Booth, Kelsey Group senior vice president and program director, Interactive Local Media and Marketplaces. "Placing the added direct response elements at consumers' fingertips should make this an appealing option for local and national advertisers, especially those with a large inventory mix."

"Advertisers have more choices than ever on where to allocate their ad budgets," said Sarah Pate, AdMission president and CEO. "Combining branding elements directly in the same ad unit with real-time inventory captures the consumer's interest, regardless of where they are in the buying cycle. Offering a variety of ad formats also allows publishers the flexibility to create targeted campaigns for advertisers that get results."

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211